Prelude to MMFF: MMDA to show 5 indie films from Dec. 16-21
Posted by unang apluma on Thursday, October 21, 2010
Under: news
AS A prelude to the annual Metro Manila Film Festival (MMFF), the Metropolitan Manila Development Authority (MMDA) will show at least five independent films from December 16 to 21 at selected theaters.
In coordination with the Independent Filmmakers Cooperative (IFC) headed by Raymond Lee, the MMDA has formed a special committee to screen the films to be shown and to supervise the actual pre-MMFF exhibition.
Chairman Francis Tolentino said the event is aimed to promote quality independent films and to encourage small filmmakers.
“This is our way of helping independent filmmakers. It is a viable avenue for them to showcase their movies and to increase public awareness on these kinds of movies which are normally not shown commercially, but are internationally acclaimed in foreign film festivals,” Tolentino said.
The films will be shown in digital theaters with high definition once a day, between 7pm to 8pm, a week before the actual MMFF which is scheduled to open on Christmas Day. Pre-selling of tickets will be done to maximize viewership.
One segment of the Awards Night Program slated on December 26 shall be devoted to the independent filmmakers to highlight their participation in the MMFF.
One entry will be given the award for Achievement in Technical Excellence and shall receive a sponsorship from Fuji Film to convert the film into 35 millimeter picture for showing in regular commercial run after January 7, 2011. Special citations will be given to all participating films.
The MMDA, on its part, will help in the advertisement and promotion of the independent films by installing tarpaulins in the agency’s Pahayagan ng Bayan along the major thoroughfares.
In coordination with the Independent Filmmakers Cooperative (IFC) headed by Raymond Lee, the MMDA has formed a special committee to screen the films to be shown and to supervise the actual pre-MMFF exhibition.
Chairman Francis Tolentino said the event is aimed to promote quality independent films and to encourage small filmmakers.
“This is our way of helping independent filmmakers. It is a viable avenue for them to showcase their movies and to increase public awareness on these kinds of movies which are normally not shown commercially, but are internationally acclaimed in foreign film festivals,” Tolentino said.
The films will be shown in digital theaters with high definition once a day, between 7pm to 8pm, a week before the actual MMFF which is scheduled to open on Christmas Day. Pre-selling of tickets will be done to maximize viewership.
One segment of the Awards Night Program slated on December 26 shall be devoted to the independent filmmakers to highlight their participation in the MMFF.
One entry will be given the award for Achievement in Technical Excellence and shall receive a sponsorship from Fuji Film to convert the film into 35 millimeter picture for showing in regular commercial run after January 7, 2011. Special citations will be given to all participating films.
The MMDA, on its part, will help in the advertisement and promotion of the independent films by installing tarpaulins in the agency’s Pahayagan ng Bayan along the major thoroughfares.
In : news